The print industry is diverse and a broad range of print companies have equally diverse plant lists, capable of producing various printed media in the most cost-effective way.
Anyone in a print-buying capacity will invariably deal with a range of suppliers for different needs: business cards from one supplier, brochures from another and exhibition materials from yet another for example. Anyone using one supplier for their complete range of printing needs is probably not getting the best deal financially. This is where print brokers come in.
Many companies and individuals are now recognising the benefits of using a print broker as a one-stop solution for print. Print brokers maintain low overheads themselves and so do their suppliers, by – among other things – not employing sales staff: they out-source their sales function to a print broking company. That brokerage then represents several print companies with a wide-ranging plant list and can effectively represent a one-stop solution to their customers.
A print broking firm will typically appoint an account manager to their clients, giving them a “personal shopper”, or concierge for their printing needs.
So, the next time you require printed materials, don't spend time shopping around: get a print broker to do it for you. They know the market and who can do what. They have the relationships and buying power. They know the terminology and technology.
Rather than buy a product off the peg, why not have it tailor-made? Employ a print broker. Employ London Print Brokers.
07/04/10: London Print Brokers is now Optimus Print Solutions. Visit our new website here.
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