London Print Brokers join 10:10

To further enhance our commitment to the environment and to reducing our carbon footprint, London Print Brokers have joined 10:10.

10:10 is a movement for individuals and companies to publicly commit to reducing their energy usage by 10% in 2010. London Print Brokers has already committed to reducing its carbon footprint by engaging in an accredited carbon offsetting programme through Carbon Footprint Ltd. Joining 10:10 further demonstrates our commitment to the environment.

Our founder and CEO, Steve Laker attended the official launch of 10:10 at London's Tate Modern today and can just be made out (far left, second row) among other corporate sign-ups in the picture, taken at the event, in this Guardian article.

Each attendee at the event was presented with a tag, the tale of which is best told by the 10:10 website:

"The tale of the tags

Allow us to introduce G-BDXH – 10:10's very own Boeing 747 Jumbo Jet.

This is one of the most famous commercial airliners ever to fly. In June 1982 (when she still went by the name ‘City of Edinburgh’), G-BDXH was flying over West Java en route to Auckland when she flew into the plume of volcanic ash produced by the eruption of Mount Galunggung (no, really). All four engines failed almost simultaneously, and the crew were forced to make an emergency landing in Jakarta. After decades spent hurtling around the lower stratosphere and making all kinds of climate mischief in the process, G-BDXH is spending her retirement making it up to us. She’s been melted down and turned into 150,000 10:10 Tags – the best (and most stylish) way to show the world you’re cutting your 10% in 2010.

Thanks to 10:10 and a small independent forge in greenest Lincolnshire, pieces of G-BDXH are now proudly displayed on wrists and necks across the country, symbolising a commitment to, immediate, effective and achievable action on climate change."

And London Print Brokers have their very own tag, pictured here being worn by Steve Laker:

Steve Laker proudly displays his 10:10 pendant.

We are proud of our green credentials and of being part of 10:10.

07/04/10: London Print Brokers is now Optimus Print Solutions. Visit our new website here.